Audience Theory

Hello,
Audience Theory;

Uses + Gratification;

• Bulmer + Katz 1974 - Expanded on Lasswell (1948)

• Education - Surveillance, Getting Information
• Diversion - Escapism, Distraction, using it as a tool to get emerged in.
• Personal Relationship - Quoting your favorite line, using media to create your relationship.
• Personal Identity - Aspiring to be another character thinking you can be like that.

Reception Theory;

• 80's and 90's
• Stuart Hall - Encoding and Decoding
• The person who makes the film encodes it with a message and the audience decodes it.

3 readings you can get;

1. Preferred Reading - What they want you to get from the film.
2. Negotiated Reading - What you could also get from the film which you could argue.
3. Op positional reading - The complete opposite reading from what they want you get from the film.

Example Advert:

Mattessons: The Snackarchist

Preferred Reading: That if you eat there snack instead of a normal snack it will be much better and you'll be cooler.
 

Negotiated Reading: That there product could influence bad behavior thinking that they could do whatever they want if they eat there snacks.

 Op positional reading;

Mood Board Feedback

Hello,

A mood board is a board in which you show of your ideas for your film, including, pictures of the location, actors and a color pallet showcasing the colors which will be the main colors in our film.
In our mood board we gave a short synopsis about the film, talked about the locations we will be using, the actor we would be using (but we know have to change as the actor has changed his mind), the narrative structure, whether it was linear or not. I specifically talked about the actor and the camera movement and editing, I talked about how we would film the flashbacks and how it would be black and white and we would be changing the aspect ratios to make the scene look separate to the rest of the film, make it stand out. I talked about the editing as we were going to use a lot of cutaways and cross cutting in our flashbacks. When we talked about the color pallet the main colors we talked about were green,grey,brown,black and pink.

When we talked about the Psychographics would typically be female, dancers and fans of classic film such as Billy Elliot. The demographics would be mixed audience mostly female, but could be male as we have a sort of grittiness in film which may appeal to a male audience.